Personal Information
Research Methodology, Marketing Research, Quantitative Techniques, Operations Management
- Ph.D. (Management), 2015. Sardar Patel University. Gujarat.
- M.Phil (Comm. & Mgmt.), 2009. HNGU, Patan. Gujarat.
- MBA (Major: Marketing/Minor: Finance), 2006. HNGU, Patan. Gujarat.
- BBA, HNGU, 2004. Gujarat.
- UGC-NET (Management), 2009.
Ph.D. (2015), Sardar Patel University, Vallabh Vidyanagar, Gujarat. Title: Celebrity and Non celebrity Endorsements in Advertisements: A comparative study of selected product categories.
Research Guidance (Sole Supervision):
- Pragnesh K Patel (2022), Sankalchand Patel University, Gujarat. Title: An Econimic Analysis of Cultivation of Major Crops in Banaskantha District of Gujarat.
- Minakshi (2023), Sankalchand Patel University, Gujarat. Title: Impact of Advanced Technology on Integration of Work-Life of Women Academicians in Higher Education Institutes across Delhi and NCR
- Anup M Gajjar (2023), Sankalchand Patel University, Gujarat. Title: To Explore the Factors Affecting Event Management Practices
Patent Design :
Design: 432001-001 (27/09/2024) Device For Identification of Breast Cancer Through Blood Plasma Protein
| S. No. | Authors | Title of Article | Journal/Conference Details | Journal/Conference | Publication Year |
|---|---|---|---|---|---|
| 1 | Other |
- Minor Research Project by ICSSR, Year 2023-24 Amount: 4.84 Lac/- As a Principal Investigator, Title: Entrepreneurial preference of millennial generation of marginalized groups: An Empirical Study on Scheduled Castes (SC) and Scheduled Tribes (ST) belonging to Gujarat state
- Major Research Project by ICSSR, Year: 2013 – 15, Amount: 12 Lac/- Title: Economic and Social Issues confronting the Marginalized Social Groups (Associated as CO-PI)
- Minor Research Project by UGC, Year: 2012-13, Amount: 1.30 Lac/- Title: A study of Sakhi Mandal Yojna (SMY) & its impact on women of rural area of Patan District (Associated as CO-PI)
- Minor Research Project by GRC, Govt of Gujarat. Year: 2024-25 Title: Examining the Legal Implications of Menstrual Leave in Gujarat: An Empirical of Ahmedabad and Gandhinagar. Funded by Gender Resource Centre, Government of Gujarat. Amount: 2 Lac. (Associated as CO-PI)
Attended
- Paper titled “A study on luxury brands in India: A conceptual framework” was presented at 2nd one day national conference on “Emerging Management Paradigms in Transforming Business World” organized by NSVKMS MBA College, Visnagar, on 15th March 2009.
- Paper titled “Can green marketing get a green signal? – A Perceptual study of e-two wheeler users.” Was presented at GNU-FMs National conference on emerging management perspective organized by V.M. Patel Institute of management & Centre for Management Studies, Ganpat University, Kherva on 26-27 Feb. 2010.
- Paper Titled “Petro-Retailing on Shoulders of Celebrities: A Study on Effectiveness of Celebrity Endorsements in Promoting Petroleum Products” was presented at International Conference on Energy and Infrastructure (ICEI-2012) organized by School of Petroleum Management, PanditDeendayal Petroleum University, Gandhinagar. On 3-4 jan. 2012.
- Paper Titled “Combating Never Ending Queues at CNG Refueling Stations by Unraveling Science of Chronology: A Conceptual Model” was presented at International Conference on Energy and Infrastructure (ICEI-2012) organized by School of Petroleum Management, PanditDeendayal Petroleum University, Gandhinagar. on 3-4 jan. 2012.
- Paper titled “An emerging era of shopping with fun: A study on consumer’s preference for purchasing their requirement from organized retail market” was presented at National Conference on technology and Management – 2012, organized by S.P.College of Engineering, Visnagar on20-21 January 2012.
- Paper titled “A study on Rural consumer’s Preference and Usage pattern of FMCG Products” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP- DRS- II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 17-18 Feb. 2012.
- Paper titled “A Study on usage pattern of mobile handset among rural consumers.” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC- SAP-DRS- II, organized by GHPIBM, VallabhVidyanagar. on 18 Feb. 2012.
- Paper titled “ Rural Banking through Internet: A study on use of Internet Banking among Rural consumers” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 17-18 Feb. 2012.
- Paper titled “Corporate Governance – A Lesson from Indian firms in the list of Fortune Global 500 companies” at UGC sponsored National Conference on Financial Markets and Corporate Governance: Emerging Trends, Issues & Challenges’ organized by S.K.School of Business Management, HNGU, Patan. on March 24-25, 2012
- Paper titled “A Comparison of Rural and Urban Buying of Consumer Durables” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS- II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 2 Feb. 2013.
- Paper titled “Role & Effectiveness of promotion mix in influencing rural consumers” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC- SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 2 Feb. 2013.
- Paper titled “Changing face of Indian society: The effect on social change and women.” At One day National Seminar on Problems & Issues of Society, Sponsored by UGC. Organized by Department of Sociology, HNGU, Patan at Smt. R.M.Prajapati Arts College, Satlasana. 28th February, 2016.
- Paper titled “Effectiveness of Celebrity and non-celebrity endorsement on advertisement for FMCG” was presented at International Conference on Technology and Management at Sankalchand Patel University, Visnagar. On 17 Feb. 2017.
- Paper titled “ Digitalization in Power Sector, Do Household users feel returns? “ was presented at National Conference on Emerging Issues In Accounting & Commerce organized by CMS, Ganpat University. On 10 Feb. 2018.
- Paper titled “A Study on Perceptions for Solar Roof Top Electricity Generation System” was presented at International Conference on “Climate Change 2020: Adaptation and Mitigation practices with Local and Global Level innovations” (ICCC- 2020) at Sankalchand Patel University, Visnagar. On 28 – 29 February, 2020.
- Paper titled “Analysing the expending role of Techno-Driven Human Resource Analytics in Organizations.” Was presented at International Conference ATMIYA- LINCOLN 2020. at ATMIYA University. 3-4 Dec.2020.
- Paper titled “Sprinkler Irrigation system & its adoption by Potato growers: A case of Banaskantha District.” Was presented at International Conference ATMIYA- LINCOLN 2020. at ATMIYA University. 3-4 Dec.2020.
- Paper titled “Mastering Technology and Analytics in the New Era of Expanded Virtual Job Market: An Analytical Study.” Was presented at International Conference on “Resilience For Sustainability: Revisiting Management Practices and Strategizing For The Future”on 26th March 2021 at School of Management and Liberal Studies. The Northcap University, Noida. India.
- Paper titled “Recruitment Strategies in Virtual Job Market during and Post Pandemic: A Study.” in the International Conference on "Emerging Markets" (ICEM-2021) held on 8th July to 10th July 2021. Organized by Institute of Management and Entrepreneurship Development, Bharati Vidyapeeth (Deemed to be University) Pune, India.
- Paper titled “A study of changing recruitment strategies in virtual job market during and post pandemic. International Conference on Standardizing Management Practices: Challenges and Opportunities. Organized by Faculty of Management Studies Mohanlal Sukhadia University, Udaipur. On 12 – 14 August, 2021.
- Paper titled “Exploring variables affecting Farmers’ intention to accept ICT platforms:
- Agripreneurs’ perspective” National Seminar on Transformation of Indian Rural Economy organized by Postgraduate Department of Business Management on date: 05th March, 2022
- Paper titled “First entrepreneurial journey: Dealing with the challenges by emerging entrepreneur” National Seminar on Transformation of Indian Rural Economy organized by Postgraduate Department of Business Management on date: 05th March, 2022
- Paper titled “In search of the right job: A study on challenges to students during COVID 19 pandemic.” National Seminar on Transformation of Indian Rural Economy organized by Postgraduate Department of Business Management, SPU, V.V.Nagar on date: 05 Mar,2022
- Paper titled “Rhetoric Effect in Advertisement: A Study of Persuasion Among Youth” presented on International Conference on Global Issues in Multidisciplinary Academic Research organized by Indian Academicians and Researchers Association in association with Rajabhat Maha Sarakham University, Thailand on 19th March 2023.
- Paper titled “Distinctive Role of Digital Forensic for the Bhartiya Nagrik Suraksha Sanhita – 2023” presented at second International Conference on Forensic Justice Organized by School of Law, Forensic Justice & Policy Studies, NFSU, Gandhinagar Date: 16-17 Sept, 2023.
- Paper titled “Designing Framework to Analyze Crime Patterns from Social Media Platforms Using Machine Learning” on 5th International and 44th All India criminology conference, at NFSU, Gandhinagar. Date: 23 to 25 January 2024.
- Paper titled “Pink-Collar Crime in Jewellery Industry: A Perception of Jewelers’ on Prevention of Crime” on 5th International and 44th All India criminology conference,at NFSU, Gandhinagar. Date: 23 to 25 January 2024.
- Paper titled “Exploring the Strategies for Wedding Events: An Organizer's Quest to Discover the Keys to Success” International Conference on “Interdisciplinary Research in Technology & Management” IRTM 2024, held during 5th-7th December 2024 at NIT Calicut, Kerala, India.
- Paper titled “paper Entrepreneurial Inclinations of the Millennial Generation from Marginalized Groups: An Empirical Investigation of Scheduled Castes (SC) and Scheduled Tribes (ST)” at 16th Biennial International Conference on Entrepreneurship to be held at EDII, Ahmedabad during February 26-28, 2025.
- Paper titled “Strengthening Market Surveillance: A Predictive Model for Insider Trading Using AI and Pattern Recognition” at International Financial Security & Management Conference organized by the School of Management Studies, National Forensic Sciences University, Gandhinagar on 28th & 29th August,2025.
- Paper titled “Studying the Role of Social Media Marketing in Accelerating Cybercrime: Social Media Users’ Perception” at International Financial Security & Management Conference organized by the School of Management Studies, National Forensic Sciences University, Gandhinagar on 28th & 29th August,2025.
- Paper titled “Behavioral Biometrics and AI for Next-Gen Financial Fraud Detection: A Context-Aware Deep Learning Approach” at International Financial Security & Management Conference organized by the School of Management Studies, National Forensic Sciences University, Gandhinagar on 28th & 29th August,2025.
