Personal Information

Dr. Bhaveshkumar Parmar

Associate Professor

Ph.D., M.Phil., MBA, BBA, UGC-NET

bhavesh.parmar@curaj.ac.in

Research Methodology, Marketing Research, Quantitative Techniques, Operations Management

  • Ph.D. (Management), 2015. Sardar Patel University. Gujarat.
  • M.Phil (Comm. & Mgmt.), 2009. HNGU, Patan. Gujarat.
  • MBA (Major: Marketing/Minor: Finance), 2006. HNGU, Patan. Gujarat.
  • BBA, HNGU, 2004. Gujarat.
  • UGC-NET (Management), 2009.

Ph.D. (2015), Sardar Patel University, Vallabh Vidyanagar, Gujarat. Title: Celebrity and Non celebrity Endorsements in Advertisements: A comparative study of selected product categories.


Research Guidance (Sole Supervision):

  • Pragnesh K Patel (2022), Sankalchand Patel University, Gujarat. Title: An Econimic Analysis of Cultivation of Major Crops in Banaskantha District of Gujarat.

  • Minakshi (2023), Sankalchand Patel University, Gujarat. Title: Impact of Advanced Technology on Integration of Work-Life of Women Academicians in Higher Education Institutes across Delhi and NCR

  • Anup M Gajjar (2023), Sankalchand Patel University, Gujarat. Title: To Explore the Factors Affecting Event Management Practices 

Patent Design :

Design: 432001-001 (27/09/2024)   Device For Identification of Breast Cancer Through Blood Plasma Protein


Fellowship :

  • Rajiv Gandhi National Fellowship for M.Phil by UGC, Year 2007-08
  • Rajiv Gandhi National Fellowship for Ph.D. By UGC, Year-2011, (Selected for fellowship.)
S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 Bhaveshkumar Parmar, Thaker H Combat against Financial Fraud in Indian Banking Sector: A Cyber Security Measures in the Era of AI The Future of Money, Investments, and Financial Services: A Roadmap Powered by AI and Other Technologies, (195–216) © 2026 Scrivener Publishing LLC Book Chapter 2026

Minor Research Project by ICSSR, Year 2023-24 Amount: 4.84 Lac/- As a Principal Investigator, Title: Entrepreneurial preference of millennial generation of marginalized groups: An Empirical Study on Scheduled Castes (SC) and Scheduled Tribes (ST) belonging to Gujarat state

Major Research Project by ICSSR, Year: 2013 – 15, Amount: 12 Lac/-  Title: Economic and Social Issues confronting the Marginalized Social Groups (Associated as CO-PI)

Minor Research Project by UGC, Year: 2012-13, Amount: 1.30 Lac/- Title: A study of Sakhi Mandal Yojna (SMY) & its impact on women of rural area of  Patan District (Associated as CO-PI)

Minor Research Project by GRC, Govt of Gujarat. Year: 2024-25 Title: Examining the Legal Implications of Menstrual Leave in Gujarat: An Empirical of Ahmedabad and Gandhinagar. Funded by Gender Resource Centre, Government of Gujarat. Amount: 2 Lac. (Associated as CO-PI)

Attended

International / National Conference Paper Presented:

  • Paper titled “A study on luxury brands in India: A conceptual framework was presented at 2nd one day national conference on “Emerging Management Paradigms in Transforming Business World” organized by NSVKMS MBA College, Visnagar, on 15th March 2009.

  • Paper titled “Can green marketing get a green signal? – A Perceptual study of e-two wheeler users.” Was presented at GNU-FMs National conference on emerging management perspective organized by V.M. Patel Institute of management & Centre for Management Studies, Ganpat University, Kherva on 26-27 Feb. 2010.

  • Paper Titled “Petro-Retailing on Shoulders of Celebrities: A Study on Effectiveness of Celebrity Endorsements in Promoting Petroleum Products” was presented at International Conference on Energy and Infrastructure (ICEI-2012) organized by School of Petroleum Management, Pandit Deendayal Petroleum University, Gandhinagar. On 3-4 jan. 2012.

  • Paper Titled   “Combating   Never   Ending   Queues   at   CNG   Refueling   Stations by Unraveling Science of Chronology: A Conceptual Model” was presented at International Conference on Energy and Infrastructure (ICEI-2012) organized by School of Petroleum Management, Pandit Deendayal Petroleum University, Gandhinagar. on 3-4 jan. 2012.

  • Paper titled “An emerging era of shopping with fun: A study on consumer’s preference for purchasing their requirement from organized retail market” was presented at National Conference on technology and Management – 2012, organized by S.P.College of Engineering, Visnagar on20-21 January 2012.

  • Paper titled “A study on Rural consumer’s Preference and Usage pattern of FMCG Products” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP- DRS- II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 17-18 Feb. 2012.

  • Paper titled “A Study on usage pattern of mobile handset among rural consumers.” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC- SAP-DRS- II, organized by GHPIBM, VallabhVidyanagar. on 18 Feb. 2012.

  • Paper titled “ Rural Banking through Internet: A study on use of Internet Banking among Rural consumers” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS-II,         organized     by Postgraduate  Department of Business Management, S.P.University, VallabhVidyanagar. on 17-18 Feb. 2012.

  • Paper titled “Corporate Governance – A Lesson from Indian firms in the list of Fortune Global 500 companies” at UGC sponsored National Conference on Financial Markets and Corporate Governance:   Emerging   Trends,   Issues   &   Challenges’   organized by S.K.School of Business Management, HNGU, Patan. on March 24-25, 2012

  • Paper titled “A Comparison of Rural and Urban Buying of Consumer Durables” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC-SAP-DRS- II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 2 Feb. 2013.

  • Paper titled “Role & Effectiveness of promotion mix in influencing rural consumers” at National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC- SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 2 Feb. 2013.

  • Paper titled “Changing face of Indian society: The effect on social change and women.” At One day National Seminar on Problems & Issues of Society, Sponsored by UGC. Organized by Department of Sociology, HNGU, Patan at Smt. R.M.Prajapati Arts College, Satlasana. 28th February, 2016.

  • Paper titled “Effectiveness of Celebrity and non-celebrity endorsement on advertisement for FMCG” was presented at International Conference on Technology and Management at Sankalchand Patel University, Visnagar. On 17 Feb. 2017.

  • Paper titled “ Digitalization in Power Sector, Do Household users feel returns? “ was presented at National Conference on Emerging Issues In Accounting & Commerce organized by CMS, Ganpat University. On 10 Feb. 2018.

  • Paper titled “A Study on Perceptions for Solar Roof Top Electricity Generation System” was presented at International Conference on “Climate Change 2020: Adaptation and Mitigation practices with Local and Global Level innovations” (ICCC- 2020) at Sankalchand Patel University, Visnagar. On 28 – 29 February, 2020.

  • Paper titled “Analysing the expending role of Techno-Driven Human Resource Analytics in Organizations.” Was presented at International Conference ATMIYA- LINCOLN 2020. at ATMIYA University. 3-4 Dec.2020.

  • Paper titled “Sprinkler Irrigation system & its adoption by Potato growers: A case of Banaskantha District.” Was presented at International Conference ATMIYA- LINCOLN 2020. at ATMIYA University. 3-4 Dec.2020.

  • Paper titled “Mastering Technology and Analytics in the New Era of Expanded Virtual Job Market: An Analytical Study.” Was presented at International Conference on “Resilience For Sustainability: Revisiting Management Practices and Strategizing For The Future”on 26th March 2021 at School of Management and Liberal Studies. The Northcap University, Noida. India.

  • Paper titled “Recruitment Strategies in Virtual Job Market during and Post Pandemic: A Study.” in the International Conference on "Emerging Markets" (ICEM-2021) held on 8th July to 10th July 2021. Organized by Institute of Management and Entrepreneurship Development, Bharati Vidyapeeth (Deemed to be University) Pune, India.

  • Paper titled “A study of changing recruitment strategies in virtual job market during and post pandemic. at an International Conference on Standardizing Management Practices: Challenges and Opportunities. Organized by Faculty of Management Studies Mohanlal Sukhadia University, Udaipur. On 12 – 14 August, 2021.

  • Paper titled “Exploring variables affecting Farmers’ intention to accept ICT platforms: Agripreneurs’ perspective” National Seminar on Transformation of Indian Rural Economy organized by Postgraduate Department of Business Management on date: 05th March, 2022

  • Paper titled “First entrepreneurial journey: Dealing with the challenges by emerging entrepreneur” National Seminar on Transformation of Indian Rural Economy organized by Postgraduate Department of Business Management on date: 05th March, 2022

  • Paper titled “In search of the right job: A study on challenges to students during COVID 19 pandemic.” National Seminar on Transformation of Indian Rural Economy organized by Postgraduate Department of Business Management, SPU, V.V.Nagar on date: 05 Mar,2022

  • Paper titled “Rhetoric Effect in Advertisement: A Study of Persuasion Among Youth” presented on International Conference on Global Issues in Multidisciplinary Academic Research organized by Indian Academicians and Researchers Association in association with Rajabhat Maha Sarakham University, Thailand on 19th March 2023.

  • Paper titled “Distinctive Role of Digital Forensic for the Bhartiya Nagrik Suraksha Sanhita – 2023” presented at second International Conference on Forensic Justice Organized by School of Law, Forensic Justice & Policy Studies, NFSU, Gandhinagar Date: 16-17 Sept, 2023.

  • Paper titled “Designing Framework to Analyze Crime Patterns from Social Media Platforms Using Machine Learning” on 5th International and 44th  All India criminology conference, at NFSU, Gandhinagar. Date: 23 to 25 January 2024.

  • Paper titled “Pink-Collar Crime in Jewellery Industry: A Perception of Jewelers’ on Prevention of Crime” on 5th International and 44th All India criminology conference,at NFSU, Gandhinagar. Date: 23 to 25 January 2024.

  • Paper titled “Exploring the Strategies for Wedding Events: An Organizer's Quest to Discover the Keys to SuccessInternational Conference on “Interdisciplinary Research in Technology & Management” IRTM 2024, held during 5th-7th December 2024 at NIT Calicut, Kerala, India.

  • Paper titled “Entrepreneurial Inclinations of the Millennial Generation from Marginalized Groups: An Empirical Investigation of Scheduled Castes (SC) and Scheduled Tribes (ST)” at 16th Biennial International Conference on Entrepreneurship to be held at EDII, Ahmedabad  during February 26-28, 2025.

  • Paper titled “Strengthening Market Surveillance: A Predictive Model for Insider Trading Using AI and Pattern Recognition” at International Financial Security & Management Conference organized by the School of Management Studies, National Forensic Sciences University, Gandhinagar on 28th & 29th August,2025.

  • Paper titled “Studying the Role of Social Media Marketing in Accelerating Cybercrime: Social Media Users’ Perception” at International Financial Security & Management Conference organized by the School of Management Studies, National Forensic Sciences University, Gandhinagar on 28th & 29th August,2025.

  • Paper titled “Behavioral Biometrics and AI for Next-Gen Financial Fraud Detection: A Context-Aware Deep Learning Approach” at International Financial Security & Management Conference organized by the School of Management Studies, National Forensic Sciences University, Gandhinagar on 28th & 29th August,2025.


 

FDP / Workshop/Seminar/CBP/STTP Attended:

 

  •  Attended one-day seminar on “Nanotechnology: Human Resource Development Perspective in Gujarat” at LDRP institute of Technology & Research. Jointly organized by LDRP & GUJCOST on 11th Feburary,2006
  •  Attended workshop on “Introduction to Research Methodology for Academic Research” at Department of Business Management, S.P. College of Engineering, Visnagar on 15th February,2009.
  •  Attended two day faculty development Programme on “Research Methodology & SPSS” at S.K.Patel Institute of Management and Computer Studies. Kadi Sarva Vishvavidyalaya, Gandhinagar on 23-24th April, 2010.
  • ​August,2011.nd July to 2stAttended National Level Faculty Development Programme on Research Analysis with SPSS, organized by S.K. College of Business Management, Hemchandracharya North Gujarat University, Patan. on 31
  •  Attended Second National Workshop on “Analytical Techniques for Research in Management” at Department of Business Management, S.P. College of Engineering, Visnagar on10th to12th September, 2010.
  •  Attended One day seminar on “Managing Development: Issues and Challenges in Gujarat” at G.H. Patel Postgraduate Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar. on 12th March 2011. 
  • ​​Attended All India Young Social Scientist Workshop -2011 on “Technology and Society: Issues and Challenges” Sponsored by UGC & RGNYID, Organized by Indian Sociological Society & Hem. North Gujarat University. 26-27 Sept. 2011.

  •  Attended Four-week Faculty workshop in the Winter Interactive & Reflective English Development Program (WIRED) at S.K. Patel Education campus. Visnagar. Dec-2011 to Jan.2012.
  •  Attended Fourth National Case Writing Workshop organized by Management Development Centre, JK Lakshmipat University, Jaipur on 8-10, June 2012.
  •  Participated in two days ISTE Workshop on Akash for Education conducted by Indian Institute of Technology, Bombay. At S.P.College of Engineering, Visnagar. On 10th & 11th November, 2012.
  •  Attended workshop on Entrepreneurship -Creating and Leading Entrepreneurial Organizations by Prof Arya Kumar at Indus University, Ahmedabad on 25th Jan 2013.
  •  Attended National Seminar on Understanding the Indian Rural Consumer, Sponsored by UGC - SAP-DRS-II, organized by Postgraduate Department of Business Management, S.P.University, VallabhVidyanagar. on 2nd  Feb. 2013.
  •  Attended one day National Seminar on Problems & Issues of Society, Sponsored by UGC. Organized by Department of Sociology, HNGU, Patan at Smt. R.M.Prajapati Arts College, Satlasana. 28th February, 2016.
  •  Attended One day workshop on Human Values in Higher Education organized by Atmiya Vidya Dham campus, VallabhVidyanagar. 6th March.2016.
  •  Attended Four Week AICTE approved FDP by IIT Bombay on - Use of ICT in Education for Online and Blended Learning at Remote center Sankalchand Patel College of Engineering, Visnagar. May-July-2016.
  •  Attended one day workshop on Open Data and Open Knowledge to be held at IIM Ahmedabad on April 25th, 2018.
  •  Attended National Seminar on Emerging Issues in Accounting & Commerce Organized by Faculty of Social Sciences & Humanities, Ganpat University, Mehsana. On 09th Feb. 2018.  
  •  Participated in one day workshop on “Element of a Research Paper-Study Guides & Strategies” organized by Faculty of Pharmacy, Sankalchand Patel University, Visnagar. on 27th  July, 2019.
  •  Attended “one day workshop on R” organized by the Teaching Learning Centre, ICT at IIT Bombay, funded   by the Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD, Govt. of India. Held at Sankalchand Patel College of Engineering, Mehsana, Visnagar on 09 November 2019.
  •  Attended One week FDP on “Multiple strategies for Creativity, Problem Solving and Innovation” at Sankalchand Patel University on 30th Nov to 06th Dec. 2019.
  •  Two Week FDP on Managing Online Classes and Co-Creating MOOCs. Teaching Learning Centre, Ramanujan College. New Delhi. Under PMMMNMTT Scheme. 20th April 2020 to 6th May 2020.
  •  Online FDP on “Transition Management for Higher Education During the COVID-19 Pandemic: A Blueprint” Sydenham Faculty Development Centre, Association with CSIBER, Kohlapur, Under PMMMNMTT Scheme. 02 May to 06 May 2020.
  •  One Day Online Workshop for “Enhancing Research Communication Skills through Science Direct and Mendeley” Internal Quality Assurance Cell (IQAC) and School of Education (SoE), Faculty of Education, Dayalbagh Educational Institute, Dayalbagh Agra. 03th may 2020. (Online)
  •  Three-day Faculty Development program on “Qualitative research: Perspective and Practices” Jaipuria School of Business, Indirapuram, Ghaziabad. 15-17 May 2020
  •  Faculty Development Program on “Research Methodology: Tools & Techniques” IILM College of Engineering & Technology, Noida. 18-22 May 2020. (Online)
  •  One day online Workshop on “Effective and Efficient Online Teaching in the Age of Corona, A Hands On Workshop” Teaching Learning Centre (ICT) at IIT Bombay, funded by the Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD, Govt. of India. 24th  May 2020.
  •  One week online National Faculty Development Program cum Workshop on Quantitative Methods For Research. Department of PG Studies, Pacific Academy of Higher Education  and Research University, Udaipur. 12-15 June , 2020. (Online)
  •  One day online Workshop on “The BodhiTree and SAFE Tools for Effective Online Teaching: A Hands On Workshop”. Teaching Learning Centre (ICT) at IIT Bombay, funded by the Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD, Govt. of India. 21 June 2020.
  •  Completed a six-week online course on “Employment Generation among Rural Youth through Agripreneurship” Exam conducted by IIT-Kanpur. Date: 14th June 2020.
  •  One week Capacity Building Programme (CBP) on “Basics of Research Methods and Techniques.” G.L. Bajaj Educational Institutions. 17th Aug. to 22th Aug. 2020 (Online)
  •  Ten Day Training Programme on “Research Methodology for Social Sciences” by Centre of Agricultural Market Intelligence, AAU, Anand. 1st– 11th Sept. 2020.One week online Capacity Building Programme on Entrepreneurship Sensitization & Development Programme conducted by EDII, Ahmedabad. 01th Dec. 2020 to 05th Dec.2020.
  •  Online Faculty Development Programme on “Role of Big Data Analytics in Data Science: Tools, Techniques and Applications” SPCE, Sankalchand Patel University Visnagar during 25th February 2021 to 01st March 2021.
  •  One-month online Entrepreneurship Development Program (EDP) organized by CED, Government of Gujarat. From 15thFebruary to 17th March 2021.
  •  One week Online Faculty Development Programme on“Online Tools for Research & Analysis” from 08 - 14, June 2021. Organized by Teaching Learning Centre, Ramanujan College, University of Delhi.
  •  AICTE - ATAL Faculty Development Programme (online) on Advance Business Analytics, from26 - 30, July 2021. Organized by Jaipuria Institute of Management, Lucknow.
  •  AICTE - ATAL online Faculty Development Programme on "Practice Managers for Industry 4.0” from 26th August 2021 to 30th August 2021, Organized by IIM Sirmaur.
  •  AICTE - ATAL online Faculty Development Programme on “Data Analytics for Research and Publication.” from 04/10/2021 to 08/10/2021 Organized by
  •  Attended one-week Short Term Training Program (STTP) on “Entrepreneurship Course Curriculum Design & Development on 22nd november to 27th November, 2021. Organized by Entrepreneurship Development Institute of India, Gujarat.
  •  Attended one day training session on “Facilitating Learning through Simulation Games” at Ahmedabad Management Association (AMA) on 23rd April 2022.
  •  Attended five-day FDP on “Multivariate Data Analysis using SPSS” at Organized by Indukaka Ipcowala Institute of Management at CHARUSAT Campus, Changa on 23 – 27 May 2022.
  •  Attended five-day FDP on “Outcome-Based Education” at Organized by Human Resource Development Center at CHARUSAT Campus, Changa on 27th June to 1st July 2022.
  •   Attended Three-Day "Case Writing Workshop" organized from 23rd to 25th June 2023 by the Association of Indian Management Schools (AIMS).
  •  Attended one-week offline Faculty Development Programme (FDP) on Research Methodology and Data Analysis at School of Management Studies, National Forensic Sciences University, Gandhinagar on 24th July to 28th July 2023.
  •  Attended one-week online Faculty Development Program (FDP) on "Outcome Based Education: Learning and Assessment under NEP 2020" organized by IMS Ghaziabad on 31st July to 4th August 2023.
  •  Participated One day workshop on “Preventing Vigilance and Use of Forensic Sciences in Engineering Works” organized by Gujarat Vigilance Commission and NFSU, Gandhinagar on Nov. 2, 2023.

Organized

FDP/Workshop Organized:

  •  Five Day Faculty Development Program on Multivariate Data Analysis using SPSS at CHARUSAT University, 23-27 May, 2022.
  •  Organized one day workshop on SPSS for Research ar School of Management Studies, NFSU, Gandhinagar on 18 Sept. 2024.
  •  Organized one day workshop on SPSS for Forensic Research ar School of Management Studies, NFSU, Gandhinagar on 9th Aug. 2025.