Personal Information

Dr. Preeti Gotmare

Associate Professor
Department of Management

MBA, MCOM, PhD, Post Doctorate (UGC), NET (Management), NET (Commerce)

preeti.gotmare@curaj.ac.in

Marketing, Financial Services, Digital Banking and Insurance, Rural and Skill Development

Teaching and Research Interest:

Banking and Financial Services, Digital Banking, Insurance, Rural Banking & Micro Finance, Marketing Management, Rural Marketing, Sales and Distribution, Services Marketing, Principles and Practices of Management. Strategic Management

  • Awarded PhD to Ms Jensolin Abitha Kumari J, Thesis Titled "Implication of Personalised Pricing in an Online Shopping Context." 2022
  • Awarded MPhil to Mr MD Shams Mukhtar, Thesis Titled "Brand personality and brand image: The determinants to manipulate consumer purchasing behaviour for cars' brand", 2022
S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 ● Presented paper on Entrepreneurship and Rural Development in Self Reliant Bharat at Conference conducted at VMV College Nagpur, 17.02.2023 ● Participated in 3 days Virtual International Conference on The Year Ahead in Marketing organised by American Marketing Association from January 24-26, 2023. ● Presented a paper on "A Study On the Loyalty-Based Business Drive of the Retail Chain with Special Reference to Big-Bazar. At Central University of Jharkhand in a conference on Atmanirbhar Bharat: building resilience, sustainability and global competitiveness, 11-12 Nov 2022 ● Participated in UGC sponsored Online Workshop on "Indian Knowledge Systems: A Holistic Approach Towards Life" organised by HRDC RTM Nagpur University, Nagpur, on 12th Sep 2022. ● Participated in UGC sponsored Webinar on 'Academic Bank of Credits' organised by HRDC RTM Nagpur University, Nagpur, on 29th May 2022. ● Participated in the AMA Virtual Conference: Digital Marketing organised by American Marketing Association on October 11-13, 2022.
  • PR Gotmare, Mukhtar, Md. S., Bhat, L. D., & Sumalatha, B. (2024). Impact of COVID-19 on the Livelihoods, Health, Well-being and Pay Disparity of Women Workers in Unorganised Sector in India. The Indian Economic Journal, ISSN 0019-4662,eISSN 2631-617X ,0(0). https://doi.org/10.1177/00194662241299080
  • Arun Kaushik, Geetha Mohan, PR Gotmare & JA Kumari J (2023), A Meta-Analysis exploring the Relationship between Perceived Brand Ethicality and Consumer Response, Business Ethics, the Environment & Responsibility, ISSN 2694-6424, Volume 33  , Issue-4 ,763-779, DOI: 10.1111/beer.12640
  • Md. Shams Mukhtar,  Annavarapu Chandra Mohan, Deepti Chandra and Preeti R Gotmare (2023), Brand Personality and the Automotive Market: An In-depth Study of Consumer Preferences and Purchase Decisions, Journal of International Economics, ISSN 0976-0792 Volume 14, No 2, July-December 2023 pp: 1-19
  • PR Gotmare, DN Dash, B Gotmare (2023),Revitalizing Education: A NEP 2020 Approach to Empowering Students through Professional Courses,Integrated Research Journal of Management, Science and Innovation, ISSN 2582-5445, Vol 10 Issue 2,  Page No 56-61, July 2023.
  • JA Kumari J, PR Gotmare (2022), Impact of Perceived Brand Ethicality: an evidence from Indian E- Commerce Market in a personilzed pricing context. The Indian Journal of Commerce, Vol. 75, No. 1, 01-23, Jan-March,2022 ,ISSN 2454-6801    
  • JA Kumari J, PR Gotmare (2022), Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping . International Journal of E-Business Research, Volume 18,  Issue 1, 2022, 1-20, 1548-114X, DOI: 10.4018/IJEBR.309388 .  IF- 0.318, 
  •  JA Kumari J, PR Gotmare (2021), Price Transparency Issues and Treating Customer Fairly by E-Commerce Firms in India. Journal of Contemporary Issues in Business & Government 27 (5). P-ISSN: 2204-1990, P.G 1403-1413, DOI: 10.47750/cibg.2021.27.05.098, (ABDC- C)
  • JA Kumari J, PR Gotmare (2021) , Impact of Consumer Behavior Pertaining to Personalization of Price in an E-Commerce Context . Eurasian Journal of Business and Economics, ISSN 1694-5972, ISBN 1694-5948, 14(28), pg. 107-123. https://doi.org/10.17015/ejbe.2021.028.06
  • MS Mukhtar, PR Gotmare (2021),  Health hazard and occupational safety challenges for unorganized sector workers in India, Journal of Contemporary Issues in Business and Government, Vol 27, No 1,2021, P-ISSN: 2204-1990, E-ISSN: 1323-6903, DOI: 10.47750/cibg.2021.27.01.002, P.G. 3210-3221 

 

 

 

 

 

1. As Project Director, completed a Research Project titled "Study of Challenges in Offering Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS) as an Academic Specialisation in the Context of National Education Policy 2020", funded by Mahatma Gandhi Nation Council for Rural Education, Hyderabad. Fund Sanctioned- Rs.02 Lakhs, 2021

 

2.As Principal Investigator, completed a Research Project titled "Changes in Pay Disparity, Physical Health, Psychosomatic Distress, and Anxiety among Female Laborers of Unorganised Sector during COVID-19 Pandemic Period in Selected Southern Indian States." Funded by National Commission for Women, New Delhi, Fund Sanctioned- Rs. 6.32 Lakhs. 2021

 

3. As Co-Project Director, completed a Research Project titled "Deity Cultural and Rituals Communication Practices of Beda Nayaka Tribal Community in Shimoga District, Karnataka, Southern India Funded by ICSSR, New Delhi, Fund Sanctioned- Rs. 12.00 Lakhs. 2023

Attended

  • Convener on National Seminar on "Strategies and Skills Required for Higher Education During COVID 19 in association with Bharathiar University Coimbatore and at School of Commerce and Business Management, Central University of Tamil Nadu, Thiruvarur 05.11.2020
  • Coordinated for the "Nuances to Crack Civil Service Examination" training programme scheduled on 23-09-2020 conducted by Placement Cell, Central University of Tamil Nadu, Thiruvarur.
  • Coordinated for the " Hand-on session on Developing Profile using LinkedIn " training programme scheduled on 15.09.2020, conducted by Placement Cell, Central University of Tamil Nadu, Thiruvarur.
  • Coordinated for the training programme on "How to craft CV- Passport to dream job" scheduled on 08-09-2020, conducted by Placement Cell, Central University of Tamil Nadu, Thiruvarur.
  • Co-ordinator for the Virtual National Conference on " Transformation of Technology in Higher Education" at the School of Commerce and Business Management, Central University of Tamil Nadu, Thiruvarur 27th - 28th April 2021.
  • Convener of Five Days Placement Training Programme for Central University of Tamil Nadu students at the Department of Management, CUTN, from 04.11.2022 to 10.11.2022.