Personal Information

Prof. Uma Sankar Mishra

Professor
Department of Management

M.Sc., MBA, DCO, M. Phil, FDPM (IIM, Ahmedabad) Ph.D.

usmishra@curaj.ac.in

Marketing Research, Consumer Behaviour, Quantitative Techniques, Research Methodology

Subject areas of Teaching: Marketing Management, Research Methodology, Consumer Behaviour, Service Marketing, Quantitative Analysis in Business

Areas of Research: Psychometric analysis of consumers/employees, Service Quality Assesment, Entrepreneural Marketing, Brand Loyalty measurement

S. No. Authors Title of Article Journal/Conference Details Journal/Conference Publication Year
1 Subhendu Patnaik & Uma Sankar Mishra & Bibhuti Bhusan Mishra Can psychological capital reduce stress and job insecurity? An experimental examination with indian evidence Asia Pacific Journal of Management Journal 2021
2 Subhendu Patnaik & Uma Sankar Mishra & Bibhuti Bhusan Mishra Perceived Organizational Support and Performance: Moderated Mediation Model of Psychological Capital and Organizational Justice, Evidence from India Management and Organization Review Journal 2023
3 Mohanty Bibekananda , Das Snigdha Madhusudan, Mishra Uma Sankar, Shaikh Zakir Hossen , Kumar Arya EFFECT OF PATIENTS' ATTITUDE ON THEIR SATISFACTION AND SWITCHING INTENTION IN GENERIC MEDICINE INDUSTRY: AN EMPIRICAL ANALYSIS IN INDIA Asia-Pacific journal of Health Management Journal 2022
4 Hussain Muzzammil, Mishra Uma Sankar Simplified Online Payment Mechanism for Micropayments in E-Commerce International Journal of Advanced Science and Technology Journal 2020
   

List of Publication (Journal)

  

h- index = 14, i-10 index = 18, total citation = 552 (as on 20th April, 2023)

  

 

 

 

 

 

 

 

 

  

Sl. No

Title of the Article

Name of Journal with Vol. No. & pp

Publication Month & Year

Whether you are the main author

No.of Co-authors

Impact Factor

Claimed Score

  
 

1

Impact of Entrepreneurial Orientation on MSME Performance: Mediating role of Entrepreneurial Competency

Entrepreneurship Research Journal (Accepted, Awaiting for Publication)

 

Corresponding Author

1

 

 

  

2

Perceived Organizational Support and Performance: Moderated Mediation Model of Psychological Capital and Organizational Justice – Evidence from India

Management and Organization Review; pp. 1-28

January, 2023

Corresponding Author

2

 

 

  

3

EFFECT OF PATIENTS' ATTITUDE ON THEIR SATISFACTION AND SWITCHING INTENTION IN GENERIC MEDICINE INDUSTRY: AN EMPIRICAL ANALYSIS IN INDIA

Asia Pacific Journal of Health Management; Vol. 17 No. 2

July, 2022

No

4

 

 

  

4

Impact of Sustainable Supply Chain Management Practices on Organization’s Operational Performance: An Empirical Study on Indian Steel Sector

JOURNAL OF OPTOELECTRONICS LASER; Vol. 41, No. 4, pp. 728-732

April, 2022

No

2

 

 

  

5

Can psychological capital reduce stress and job insecurity? An experimental examination with indian evidence

Asia Pacific Journal of Management, Vol. 39, pp. 1071–1096

March, 2021

Corresponding Author

2

 

 

  

6

The Potential of Light Microscopic Features of the Oral Mucosa in Predicting Post-mortem Interva

Sultan Qaboos University Med J, February 2021, Vol. 21, Iss. 1, pp. e34–e41

March, 2021

No

3

 

 

  

7

Review Of Literature On Sustainable Supply Chain Management-An Emerging Economy

Nat. Volatiles & Essent. Oils, 2021; Vol. 8, No. 4, pp. 5521-5536

2021

No

2

 

 

  

8

Simplified Online Payment Mechanism for Micropayments in E-Commerce

International Journal of Advanced Science and Technology Vol. 29, No. 4, , pp. 6263 - 6268

2020

No

1

 

 

  

9

Design a Model for Consumer Strategies for Adoption of Performance Analysis of 4G Mobile Services

International Journal of Advanced Science and Technology Vol. 29, No. 8s, pp.

August, 2020

No

1

 

 

  

10

Employee Training Creating Growth of Hotel Industry in India: The Mediating Role of Employee Performance

Test Engineering and Management, Vol. 82 No. January-February, 2020 pp. 2358-2366

January-February, 2020

1st and *

2

 

 

  

11

Impact of perceived public relation on customer loyalty with moderating role of brand image

Test Engineering and Management, Vol. 82 No. January-February, 2020 pp. 1799 - 1806

January-February, 2020

No

1

 

 

  

12

Integrating ICT in Business Operations of Hotel Industry for Competitive Advantages Leading to Higher Organizational Performance

Test Engineering and Management, Vol. 82 No. January-February, 2020 pp. 2598 - 2603

January-February, 2020

Corresponding Author

2

 

 

  

13

Mediating Role of Job Satisfaction in the Relationship between Healthcare Employee Skill Up-gradation and Hospital Performance

Test Engineering and Management, Vol. 82 No. January-February, 2020 pp. 14350 - 14356

January-February, 2020

No

1

 

 

  

14

Role of Talent Management in Achieving Hospital Excellence

Test Engineering and Management, Vol. 82 No. January-February, 2020 pp. 14373 - 14378

January-February, 2020

No

1

 

 

  

15

Role of Resilience in Cement Supply Chain Points

Int.JSup.Chain.Mgt, Vol. 8, No. 6, pp. 153-160

December, 2019

First

2

 

 

  

16

Impact of customer life style on the perception towards innovative features of 4G cellular services: An empirical investigation

Revista ESPACIOS, Vol. 40, No. 34, p. 21

October, 2019

No

1

 

 

  

17

Moderating role of perceived brand image in service supply chain of telecommunication sector

Revista ESPACIOS, Vol. 40, No. 19, p. 11

October, 2019

No

2

 

 

  

18

TESTING THE VOLATILITY AND MODEL DESIGNING FOR INTERNATIONAL TOURIST FOOTFALLS IN INDIA: APPLYING GARCH FAMILY MODELS

Journal of Advanced Research in Dynamical and Control Systems Vol. 11. Sp– 10, pp. 212-220

September, 2019

No

1

 

 

  

19

VOLATILITY CLUSTERING AND PRICE DEPENDENCY OF TURMERIC AMONGST THE STATE OF INDIA

Journal of Advanced Research in Dynamical and Control Systems Vol. 11. Sp– 10, pp. 228-235

September, 2019

No

1

 

 

  

20

An Enquiry in to the Frame and Factorial Relationship in Environmental Reporting Practices of Indian Pharmaceutical Industry

Jour of Adv Research in Dynamical & Control Systems, Vol. 11, 08-Special Issue, pp. 884-894

August, 2019

No

4

 

 

  

21

Analyzing the Role of Employee Commitment in the Relationship between Organizational Culture and Employee Performance in Sector Steel Sector

Jour of Adv Research in Dynamical & Control Systems, Vol. 11, 08-Special Issue, pp. 837-843

August, 2019

Corresponding Author

2

 

 

  

22

Groundnut price forecasting using time series model

Revista ESPACIOS, Vol. 40, No. 25, p. 27

July, 2019

No

3

 

 

  

23

Green gram weekly price forecasting using time series model

Revista ESPACIOS, Vol. 40, No. 7, p. 15

March, 2019

No

2

 

 

  

24

Emotional Acumen For Adolesscent's Health, Contentment, and Happiness: A Descriptive Study

Indian Journal of Commerce and Management Studies, Vol. 8, No. 1-3, pp. 63-67

July, 2017

No

2

 

 

  

25

An Empirical Study on Relationship between Training Outcomes and Employee involvement creating organizational growth in Hotel Industry

International Journal of Economic Research, Vol 14, No 15(II), PP: 491-497

February, 2018

No

3

 

 

  

26

An Empirical Investigation on Relationship between Training service quality and Employee Satisfaction

International Journal of Applied Business and Economic Research, Vol 15, No 18(II), PP: 153-159

November, 2017

No

2

 

 

  

27

Impact of Organizational Culture on Employee Committment: An Empirical Investigation in Steel Industry of India

International Journal of Economic Research, Vol 14, No 15(II), PP: 481-490

December, 2017

No

2

 

 

  

28

Study on effectiveness of celebrity endorsements in print & social media advertisements on the buying behaviour of consumers

Revista ESPACIOS, Vol 39, No 6, PP: 28-44

Jan, 2018

No

3

 

 

  

29

Legal and ethical issues central to the transfusion medicine: An Indian scenario

Man in India, Vol 97, No 18, pp: 49-59

Nov, 2017

No

2

 

 

  

30

Analyzing the Mediating Effect of Customer Satisfaction on the Relationship between Service Quality and Customer Loyalty in Indian Organized Retail Sector

International Journal of Applied Business and Economic Research, Vol 15, No 25, pp: 243-251

Nov, 2017

No

3

 

 

  

31

Retail Store Brand Commitment Study of Big Bazaar and Pantaloons

International Journal of Supply Chain Management, Vol 6, No 4, pp: 139-145

Oct, 2017

No

2

 

 

  

32

Investigating the factors affecting customer purchase activity in retail stores

Revista ESPACIOS, Vol 38, No 57, pp: 1-22

2017

No

3

 

 

  

33

Human Resource attributes influence organizational effectiveness in opencast mines

Revista ESPACIOS, Vol 38, No 57, pp: 1-17

2017

No

3

 

 

  

34

Investigating the mediating role of affective commitment in the relationship between perceived organizational support and turnover intention: A case of Indian insurance industry

International Journal of Economic Research, Vol 14, No 7, pp: 455-464

2017

Yes

1

 

 

  

35

Performance Management in Construction Supply Chain: Review, Implication, and Direction for Future Research

International Journal of Applied Business and Economic Research, Vol 15, No 14, pp: 1-10

2017

No

2

 

 

  

36

Emotional Acumen for Adolescent’s Health, Contentment, and Happiness: A descriptive study

Indian Journal of Commerce & Management Studies, , Vol 8, No 1(3), pp: 63-67

2017

No

2

 

 

  

37

Investigating the Moderating Effect of Advertisement Liking on the Relationship between Customer Satisfaction and Loyalty in Indian Organized Retail Sector

International Journal of Economic Research, Vol 14, No 3, pp: 367-378

2017

Yes

1

 

 

  

38

Mediating Role of Job Satisfaction in the Relationship between Perceived Organizational Support and Organizational Citizenship Behavior: An Empirical Study in Indian Insurance Sector

International Journal of Applied Business and Economic Research, Vol 15, No 10, pp: 1-10

2017

No

2

 

 

  

39

Impact of HRM Practices on Job Satisfaction and Performance: An Empirical Study in Health Care Sector

International Journal of Economic Research, Vol 14, No 2, pp: 95-105

2017

Yes

2

 

 

  

40

Role of Training and Development in Odisha Police Service System: An Empirical Investigation

International Journal of Applied Business and Economic Research, Vol 15, No 3, pp: 75-83

2017

No

2

 

 

  

41

Employee Involvement, Empowerment and Satisfaction in Service Sector of India: An Empirical Study

International Journal of Applied Business and Economic Research, Vol 14, No 13, pp: 9097-9111

2016

Yes

2

 

 

  

42

Attributes affecting production and productivity in opencast mines: A review

International Journal of Advanced Operations Management, Vol 8, No 3, pp: 225-245

2016

No

3

 

 

  

43

Investigating the impact of Service Quality on Customer Satisfaction and Loyalty: An Empirical study in Indian Telecom Sector

International Journal of Applied Business and Economic Research, Vol 14, No 6, pp: 3765-3780

2016

Yes

2

 

 

  

44

Augmenting Human Potential at Work - An Investigation on the Role of Self-Efficacy in Workforce Commitment and Job Satisfaction

Polish Journal of Management Studies, Vol 13, No 1, pp: 134-144

2016

Yes

2

 

 

  

45

Role of optimism on Employee Performance and Job Satisfaction

Prabandhan: Indian Journal of Management, Vol 9, Issue 6, pp: 35-46

2016

Yes

2

 

 

  

46

Role of Hope in Job Satisfaction and Stress

International Business Management, Vol 10; No. 12, pp: 1729-1736

2016

Yes

2

 

 

  

47

Effect of Brand Personality Congruence on Brand Loyalty in CCD Outlets – A Structural Equation Modelling Approach

Mediterranean Journal of Social Sciences, Vol 6; No 6 (S2); pp: 352-359

2015

No

2

 

 

  

48

Impact of Cyber Atmospherics on Buyers of Different E-retailing sites: Literature Review and Conceptual Model Proposal

Mediterranean Journal of Social Sciences, Vol 6; No 6; pp: 260-266

2015

No

2

 

 

  

49

Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Service Providers

International Journal of Marketing & Technology, Vol 5; No 10; pp: 51-67

2015

Yes

0

 

 

  

50

Measuring Quality of Worklife: A Case of Paradeep Port Trust

International Journal of Management, IT & Engineering, Vol 5; No 10; pp: 75-90

2015

Yes

0

 

 

  

51

Assessment of Service Quality in Health Care Sector: A Survey of Patients

International Journal of Physical and Social Sciences, Vol 5; No 10; pp: 240-253

2015

Yes

0

 

 

  

52

Mystery shopping for customer satisfaction in the retail industry: A descriptive study

Indian Journal of Marketing, Vol 45, No 9, pp: 55-63

2015

No

2

 

 

  

53

Assessment of need for vertical coordination in supply chain of vegetable industry

International Food Research Journal, Vol 22; No 4; pp: 1417-1423

2015

No

1

 

 

  

54

Supply Chain Management through Vertical Coordination in Vegetable Industry

International Journal of Supply Chain Management, Vol 3; No 3; pp: 148-154

2014

No

1

 

 

  

55

Vertical coordination for optimization of the vegetable supply chain

International Food Research Journal, Vol 21, No 3, pp: 1352-1357

2014

No

1

 

 

  

56

Evaluating Performance of Supply Chain Management System: A Conceptual Analysis in BSNL

International Journal of Supply Chain Management, Vol 2, No 2, pp: 84-91

2013

No

1

 

 

  

57

Emerging Issues and Opportunities in Disaster Response Supply Chain Management

International Journal of Supply Chain Management, Vol 2, No 1, 2013, pp: 55-61

2013

No

2

 

 

  

58

Customer Satisfaction and Loyalty: A Comparative Study in Mobile Telecommunication Industry

European Journal of Business and Management, Vol 5; No 23; pp: 81-86

2013

No

1

 

 

  

59

Vegetable Supply Chain: A Conceptual Study

Food Science and Quality Management, Vol 15, pp: 30-35

2013

No

1

 

 

  

60

Perceived Benefit Analysis of Sales Promotion: A Case of Consumer Durables

International Research Journal of Finance and Economics, Issue No 98, pp: 145-154

2012

Yes

1

 

 

  

61

Impact of Sales Force Satisfaction on Motivation: An Empirical Study in Pharmaceutical Industry

European Journal of Social Sciences, Vol 34, Issue 1, pp: 70-77

2012

Yes

2

 

 

  

62

Perception and Adoption of E-Commerce in Indian SMEs: A Study in the State of Orissa

International Journal of Advanced Computer and Mathematical Sciences, Vol - 3, Issue-2, pp: 227-236

2012

No

2

 

 

  

63

Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks

FOCUS: The Journal of Management Digest, Vol 8, No.1, pp 29-47

2012

Yes

0

 

 

  

64

CRM in Banks: A Comparative Study of Public and Private Sectors in India

European Journal of Social Sciences, Vol - 24, Issue-2, pp: 265-277

2011

Yes

3

 

 

  

65

Capital Market Efficiency and Economic Growth: The Case of India

European Journal of Economics, Finance and Administrative Sciences, Issue-27, pp: 130-138

2010

No

3

 

 

  

66

Employee Evaluation of Customer Satisfaction: A Comparative Study between Public and Private Banks in India

International Research Journal of Finance and Economics, Issue-59, pp: 134-144

2010

Yes

3

 

 

  

67

Service Quality Assessment in Banking Industry of India: A Comparative Study between Public and Private Sectors

European Journal of Social Sciences, Vol-16, No-4, pp: 663-679

2010

Yes

3

 

 

  

68

Service Quality Attributes Affecting Customer Satisfaction in Banking Sector of India

European Journal of Economics, Finance and Administrative Sciences, , Issue-24, pp: 88-99

2010

Yes

3

 

 

  

69

Money, Price and Output: A Causality Test for India

International Research Journal of Finance and Economics, Issue-53, pp: 26-36

2010

No

2

 

 

  

 

 

Other reputed Journals as notified by UGC :     
             

Sl. No.

Title of the Article

Author

Co-Author(s)

Name of the journal Vol. No & PP

Publication Month & year

Total Point

1

Relationship between Customer Loyalty and Customer Satisfaction in Telecom Sector

Co-author

1

The Research Network: Journal of Creative Thinkers , Volume-X, Number-4, pp:80-88

2017

 

2

Psychological Capital and Employee Commitment

Co-author

1

CPJ Global Review,Vol 9, No 1, pp: 59-64

2017

 

3

Maggi Saga in India: An Ethical issue or Uncontrolled Viral Marketing

Co-author

2

Jounal of Advances in Business Management, Vol 2, No 3, pp: 140-145

2016

 

4

Inbound Logistics: A Challenge for Steel Industry in Odisha

Prinipal author

2

The Research Network: Journal of Creative Thinkers, Volume-VII, Number-2 & 3, pp: 33-42

2012

 

5

Customers Expectations and Perceptions: An Empirical Analysis in the UBI branches of Orissa

Prinipal author

1

CALYX: Journal of Business Management, Vol-I, No-I, pp:76-82

2010

 

6

Impact of Advertisement on Children Buying Behaviour: An Emperical Study

Prinipal author

1

The Research Network: Journal of Creative Thinkers , Volume-IV, Number-2, pp:64-71

2009

 

7

E-CRM: An effective marketer’s tool for building long term relationship

Co-author

1

The Research Network: Journal of Creative Thinkers , Volume-III, Number-2, pp:29-35

2008

 

8

Measurement of Customer Satisfaction and Performance Growth in the Banking Sector of India

Co-author

1

The Magnus Journal of Management, Vol- IV, No-3, pp:62-76

2008

 

9

Management Education in India: Challenges & Future Direction

Co-author

1

The Research Network: Journal of Creative Thinkers & Contemporary Management, Volume-I, Number-1; pp:111-115

2006

 

10

Consumer Behavioral Analysis: A Must for Marketers

Sole Author

0

The Chanakya, The Journal of RIMS, pp:15-22

2005

 

 

 

 

 

 

 

 

Chapters Published in Books:

          
               

Sl. No.

Title of the Chapter

Title of the book with Editor(s) name

Name of the publisher with address and ISBN/ISSN No

Book type (International/ National/ state/ local/ Edited/Text/ Knowledge based  volume)

Name  of authors

Status of the Candidate as author

  

1

Issues and challenges of financial inclusion among scheduled tribes of Telengana state: A qualitative and quantitative inquiry

Financial inclusion of the marginalized selections of India: Emerging issues and challenges, Prof. M. Venkateswarlu

IARA Publications, Tiruchirapalli

ISBN: 978-93-94293-16-8

National

Bhukya Ramulu, Mishra U. S

Co-author

 

2

Sustainability in Indian Banking Industry

Industrial Sustainability: Concerns, Issues and Strategies, Dr. P.K. Mishra and Dr. J.K Verma

Indu Book Services, New Delhi, ISBN 978-9386754-37-0

National

Rath S, Mishra U.S, Pradhan B.B

Corresponding Author

 

3

Effect of sales promotion on consumer buying behavior in purchasing white goods

Issues and Challenges in Business Management, A. K. Samantaray

Himalaya Publishing House, ISBN 978-81-923066-8-1

National

U. S. Mishra

Sole Author

 

4

Impact of Indian Economy upon the Performance of Public and Private Sector Banks: A Comparative Analysis

The Economic Meltdown: Challenges for the New Age Managers, J. Mohapatra

Excel India Publishers, ISBN 93-80697-39-2

National

U. S. Mishra, S Mishra, S. K. Biswal

First Author

 

5

Economic Down Turn Sparks increased need for Search Engine Marketing

Marketing in a Downturn Economy, S. C. Sahoo

Department of Business Management, C V Raman College of Engineering, ISBN: 81-89045-03-2

Local

U. S. Mishra, M. R. Dash

First Author

 

6

Bank Marketing in India: A Strategic Dimension

Leader's Voice

Sowmi Publication, Chidambaram, Tamilnadu, Vol-II

Local

U. S. Mishra

Sole Author

 

Attended

 

[Papers Presented in National/International Conferences]

#

Authors;Title;Vol;No;Pages

Role

Conference Date

Conference Type

Indexed by

 

1

Parida P.K, Mishra U.S; Ethical Issues in Business and Customer; Values & Ethics in Business; Organized by Dept. of Business Administration, Utkal University, Bhubaneswar

Other

20-Apr-00

National

Other

 

2

Mishra U.S; Globalization- The Challenges & Opportunities for India in 21st Century; Marketing: New Dimensions & Challenges; Organized by Dept. of Business Administration, Utkal University, Bhubaneswar

First Author

27-Feb-01

National

Other

 

3

Mishra U.S, Dash U.S; When will the Clicks click?; Information Technology in Management; Organized by IMIT, Cuttack, Odisha

First Author

21-Nov-01

International

Other

 

4

Mishra U.S, Dash U.S; The D-Theory of Corporate Governance; Corporate Governance: Emerging Trends and Vision 2010; Organized by Institute of Business & Computer Studies, Bhubaneswar

First Author

22-Jun-02

National

Other

 

5

Mishra U.S, Fuzzy Multi-Criteria Decision Making: A case of Capital Budgeting; Artificial Intelligence and Emerging Technologies in Finance & Accounting; Organized by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, MHRD

First Author

27-Jan-03

National

Other

 

6

Mohanty M, Mishra U.S; Information Revolution: Redefine HR’s Role; Modern Management Techniques and IT; Organized by Institute of Management and Information Technology, Cuttack, Odisha

Other

06-Apr-03

National

Other

 

7

Prasad H, Mishra U. S; Management Education in India: Challenges & Future Direction; Emerging Trends in Business Administration; Organized by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, MHRD

Other

18-Mar-05

National

Other

 

8

Mishra U.S; Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks; Designing and Implementing Marketing Strategies; Organized by All India Management Association, New Delhi

First Author

22-May-07

National

Other

 

9

Mishra U.S, Mohanty A.K; Brand Equity: A Tool for Creating Values; Creating Value: Challenges for Firms; Organized by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, MHRD

First Author

13-Jul-07

National

Other

 

10

Mishra U.S, Das J.R; CRM in Banks: A Comparative Study of Public and Private Sector Banks in India; CRM: Concepts, Tools and Applications; Organized by ICFAI Business School, Mumbai

First Author

14-Dec-07

International

Other

 

11

Mishra U.S, Dash M.R, Patra S.K; Economic Down Turn Sparks increased need for Search Engine Marketing; Marketing in a Downturn Economy; Organized by Dept. of Management , C. V. Raman College of Engineering, Bhubaneswar

First Author

01-Jun-09

National

Other

 

12

Das J.R, Mishra U.S; Impact of Advertising on Children Buying Behavior: An Empirical Study ; Global Business Initiatives & Innovations: Opportunities & Challenges for India Inc.; Organized by Global institute of Management, Bhubaneswar

Other

17-Dec-09

National

Other

 

13

Mishra U.S, Patra S.K; An Empirical Study on Customers’ Expectations and Perceptions in Union Bank of India within Orissa; Empirical Research on Management and Information Technology – Trends and Opportunities; Organized by DSMS Business School, Bidhannagar, Durgapur, West Bengal

First Author

05-Oct-10

National

Other

 

14

Mishra U.S, Mishra S, Biswal S.K; Impact of Indian Economy upon the Performance of Public and Private Sector Banks: A Comparative Analysis; The Economic Meltdown: Challenges for the New Age Managers; Organized by Siksha O Anusandhan University, Bhubaneswar in collaboration with AICTE, Ministry of HRD

First Author

17-Dec-10

National

Other

 

15

Mishra U.S, Mishra S; Perceived Service Quality Dimensions Affecting Customer Satisfaction in Banking Sector: A Structural Equation Modeling Approach; MARCON: Emerging issues in marketing theory and practice: Challenges and prospects; Organized by Indian Institute of Management Calcutta

First Author

27-Dec-10

International

Other

 

16

Singh U.S, Patnaik S, Mishra U.S; Inbound Logistics:A Challenge for Steel Industry in Odisha; Best Practices in Supply Chain Management; Organized by Siksha O Anusandhan University, BBSR, Odisha

Principal Supervisor

22-Nov-12

International

Other

 

17

Sahoo A K, Mishra U. S; Evaluating Performance of SCM System: A Conceptual Analysis in BSNL; Best Practices in Supply Chain Management; Organized by Siksha O Anusandhan University, BBSR, Odisha

Principal Supervisor

23-Nov-12

International

Other

 

18

Dash S, Mishra U.S, Mishra P; Emerging issues and opportunities in disaster response supply chain management; Best Practices in Supply Chain Management; Organized by Siksha O Anusandhan University, BBSR, Odisha

Other

23-Nov-12

International

Other

 

19

Singh U.S, Patnaik S, Mishra U.S; Service Quality: An Introspection of Consumer Perception in Health Care Sector; MARCON: Sustainability, and Marketing to Socially-Connected Consumers; Organized by Indian Institute of Management Calcutta

Principal Supervisor

28-Dec-12

International

Other

 

20

Singh U.S, Mishra U.S; Assessment of Challenges with Agricultural Credit for Bankers; 10th International Conference on Business and Finance; Organized by IBS, Hyderabad and Spears School of Business, Oklahoma State University

Principal Supervisor

09-Jan-14

International

Other

 

21

Prusty R, Mishra U.S; Is E-Tailing a life long integral part of Retailing?; Retail Marketing at Crossroads: Emerging challenges due to Liberalisation & Globalisation; Organized by Srusti Academy of Management, Bhubaneswar, India

Other

31-Jan-15

National

Other

 

22

Mishra U.S; Impact of Service Quality and Customer Satisfaction on Customer Loyalty in Telecom Sector: An SEM Approach; Sustaining Competitive Advantage in Service Sector; Organized by Siksha O Anusandhan University, Bhubaneswar, Odisha

First Author

15-May-15

International

Other

 

23

Mishra U.S; Effect of sales promotion on consumer buying behavior in purchasing white goods; Issues and Challenges in Business Management; Organized by Siksha O Anusandhan University, BBSR, Odisha

First Author

02-Mar-16

National

Other

 

24

Sahoo S, Mishra U.S; Sahoo S; Maggi saga in India: An ethical issue or uncontrolled viral marketing; Make in India: Futuristic Perspectives on Business and Society; Organized by Biju Patnaik Institute of IT and Management Studies, Bhubaneswar, Odisha

Other

12-Mar-16

National

Other

 

25

Patnaik S, Mishra U.S; Psychological capital and Employee Commitment; Emerging issues in business and technology; Organized by Chanderprabhu Jain College of Higher Studies & School of Law, New Delhi

Principal Supervisor

08-Oct-16

National

Other

 

26

Patnaik S, Mishra U. S; Role of Psychological capital in organization citizenship behavior and workforce well-being; Cross-cultural dimensions of Management: issues and Challenges in the era of globalization; Organized by Dept. of Business Administration, Berhampur University, Odisha

Principal Supervisor

24-Nov-16

International

Other

 

27

 Mohanty S, Mishra U.S; Impact of customer life style on the perception towards innovative features of Reliance Jio mobile phone services: An empirical investigation; National Seminar on "Contemporary Issues in Management research and managerial decision making"; Organised by Birla Global University, Bhubaneswar

Principal Supervisor

6th Jan 2018

National

Other

 

28

Mohapatra S, Mishra U.S, Mishra S; Relationship between training service quality and employee satisfaction: A structural equation modeling approach in hotel industry; National Seminar on "Envisioning skilling, Entrepreneurship and employability in hospitality sector", Organized by School of Hotel Management, Siksha O Anusandhan deemed to be University, Bhubaneswar

Other

16-17 Feb 2018

National

Other

 

29

Rath S, Mishra U. S, Pradhan B. B; Sustainibility in Indian Banking Industry: A Comparative Study; Sustainable Management Practices: Trends, Issues & Challenges; Organized by Central University of Punjab, Bathinda, Punjab, India

Principal Supervisor

02-Dec-18

National

Other

 

30

 Goyal Arpita, Mishra U.S;  “Impact of entrepreneurial marketing on business sustainability: a multi-dimensional approach” organized by Indian Academicians and Researchers Association

Other

01-Aug-21

International

Other

 

31

Goyal Arpita, Mishra U.S.      “Role of Entrepreneurial Marketing in Internationalizing SMEs: An Introspection” organized by Asia Africa Development Council and Commonwealth Society for Innovation & Research

Other

26-Sep-21

International

Other

 

32

Mohanty Bibekananda, Snigdha Madhusudan Das, Mishra U.S., Zakir Hossen Shaikh, Kumar Arya; “Effect of Patients attitude on their satisfaction and switching intention in generic medicine industry: An empirical analysis in India” organized by Kodolanyi Janos University, Hungary, UK.

Other

26-28 May,2022

International

Other

 

 

 

(Short-term training Conducted/ Attended/ Acted as subject expert)

Sl.

Name of the short-term training /FDP/ Seminar/ MDP

Period

Organized by

Role

From

To

1

International conference on “Growth, Resilience, and Sustainability in an Uncertain World”

11.04.2023

12.04.2023

Department of Economics, Central University of Rajasthan

Session Chair

2

“Ecological Disruption and Pastoralism: Indigenous Knowledge in Ecological Restoration”

09.02.2023

10.02.2023

Department of Social Work, Central University of Rajasthan

Session Chair

3

‘Virtual International Conference on Understanding Ethics and Values in Shrinking World (VESW 2022)’

25.03.2022

-

Central University of Rajasthan, Ajmer

Session Chair

4

Agripreneurship: Opportunities and Challenges

26.08.2021

27.08.2021

Department of Economics Studies, Central University of Punjab, Bathinda, Punjab, India

Session Chair

5

 “Standardizing Management Practices: Challenges & Opportunities”

12.08.2021

14.08.2021

Faculty of Management Studies, MLSU, Udaipur

Session Chair

6

“Applications of Factor Analysis in Research”

21.03.2022

25.03.2022

Birla Global University, Bhubaneswar,  Odisha

Subject Expert

7

“Fundamental of Research Methodology”

23.09.2023

25.09.2023

Department of Management, Fakir Mohan University

Subject Expert

8

Advanced Research Methodology (eARM)

14.06.2021

30.06.2021

ASBM School of Business, ASBM University, Bhubaneswar

Subject Expert

9

“Conceptual Model in doing Research Work”

09.11.2021

23.11.2021

UGC-HRDC, JNVU, Jodhpur

Subject Expert

10

Data Analysis- V

09.08.2021

21.08.2021

School of Social Science, Central University of Punjab, Bathinda, Punjab, India

Subject Expert

11

“ENCODED THE CODED-ONE WEEK LECTURE SERIES TO ENHANCE COMMUNICATION SKILLS”

01.06.2021

07.06.2021

University of Kota, Kota.

Subject Expert

12

”Psychometric Analysis of consumers through Structural Equation Modelling”

22.02.2021

27.02.2021

Ajay Binay Institute of Technology, Cuttack

Subject Expert

13

Online FDP on “ Hospitality and Tourism Management Research: Methodological Analysis”

05.08.2020

11.08.2020

Faculty of Hospitality and Tourism Management, SOA deemed to be University, Bhubaneswar

Subject Expert

14

Online FDP on “ Remodeling Business Research: Opening New Vistas”, Theme delivered: Structural Equation Models

03.07.2020

10.07.2020

Faculty of Management Studies, MS University, Udaipur, Rajasthan, in collaboration with SIM, Mumbai

Subject Expert

15

Online Certificate Programme on Research Methodology. Theme delivered: Research Design, Survey instruments, Data analysis tools

01.07.2020

14.07.2020

ASBM University, Bhubaneswar

Subject Expert

16

FDP on “ Capacity building through structured research”, Theme delivered: How to publish in indexed journals and improving API score

24.06.2020

30.06.2020

Srusti Academy of Management in collaboration with Faculty of Hospitality and Tourism Management, SOA deemed to be University, Bhubaneswar

Subject Expert

17

Guest Seminar on “Writing Research paper for journals of high impact factor”

06.06.2020

06.06.2020

Sri Balaji University, Pune

Subject Expert

18

Innovative Teaching Practices in Management and Commerce

21.01.2020

25.01.2020

Central University of Rajasthan

Subject Expert

19

Webinar Series-1, Theme: How to publish in high impact factor journals

12.05.2020

12.05.2020

Global Institute of Management, Bhubaneswar

Subject Expert

20

Refresher Course on Research Methodology in Social Science. Theme delivered: Basics of Research Methodology and Modelling techniques in Social Science

5.09.2019

7.09.2019

HRDC, Utkal University, Bhubaneswar

Subject Expert

21

Workshop on Research Methodology. Theme delivered: Research Methodology in Engineering and Technology

31.08.2019

4.09.2019

NIT, Meghalaya

Subject Expert

22

FDP on “Mixed Methods for Research”, Theme delivered: Need of Qualitative Research

17.06.2019

17.06.2019

Srusti Academy of Management, Bhubaneswar

Subject Expert

23

Teachers' refresher course on Research Methodology, Theme delivered: Basics of Research Methodology

24.05.2019

24.05.2019

DAV School of Business Management, Unit 8, Bhubaneswar

Subject Expert

24

ICSSR sponsored capacity building programme for social science faculty members , Theme delivered: Social Science Research related Data Analysis in SPSS

10.05.2019

12.05.2019

Central University of Punjab, Bhatinda, Punjab

Subject Expert

25

Continuing Education Programme for Pharmacy Teachers

18.09.2018

20.09.2018

School of Pharmaceutical Science, Siksha O Anusandhan University, Odisha

Subject Expert

26

National Workshop on AMOS

21.07.2018

22.07.2018

Gangadhar Meher University, Sambalpur

Subject Expert

27

Teaching Methods in Digital Age: Issues and Challenges

25.02.2018

 

Srusti Academy of Management, BBSR

Subject Expert

28

Annual research methodology training program

13.11. 2017

16.11. 2017

IMS & SUM Hospital, BBSR

Subject Expert

29

FDP on “Empirical Research Methods in Nursing & Health Care Services for the Professional Development”

11.08.2017

12.08.2017

SUM Nursing College, SOA University, BBSR

Subject Expert

30

Faculty Training Programme on “Publishing Research Papers in SCOPUS indexed Journals”

05.07.2017

 

Srusti Academy of Management, BBSR

Subject Expert

31

Workshop  on “Data Analysis & Interpretation through SPSS”

30.07.2016

30.07.2016

School of Pharmaceutical Science, Siksha O Anusandhan University, Odisha

Subject Expert

32

Seminar on “Drug Research Design and Analysis”

29.07.2016

29.07.2016

School of Pharmaceutical Science, Siksha O Anusandhan University, Odisha

Subject Expert

33

FDP on “Multivariate Data Analysis”

30.06.2016

02.07.2016

Asian School of Business Management (ASBM)

Subject Expert

34

AICTE sponsored FDP on “Application of MS-EXCEL and SPSS in Research”

02.02.2015

15.02.2015

TRIDENT Academy of Creative Technology (TACT), Bhubaneswar in collaboration with AICTE

Subject Expert

35

1st Professional Development Course in Management, Public Health & Health Sector Reforms for Sr. Medical Officers

 29th December, 2014

7th March, 2014.

KIMS, KIIT University; Sposored by National Health Mission

Subject Expert

36

FDP on “Research Essentials and Data Analysis using SPSS”

22.05.2014

24.05.2014

School of Management, Centurion University

Subject Expert

37

Short Term Course on “Use of SPSS in Data Analysis”

19.04.2014

21.04.2014

UGC-Academic Staff College, Sambalpur University

Subject Expert

38

Short Term Course on “Research Methodology in Social Science”

9.07.2013

11.07.2013

UGC-Academic Staff College, Sambalpur University 

Subject Expert

39

Refresher Course on “Research Methods and Techniques”

20.03.2013

16.04.2013

UGC-Academic Staff College, Sambalpur University

Subject Expert

40

Short Term Course on “How to write research projects (Social Science)”

22.01.2013

24.01.2013

UGC-Academic Staff College, Sambalpur University

Subject Expert

41

University Distinguished Lecture on “Higher Education in India in the Post COVID-19”

05.06.2021

-

SRM University-AP

Participant

42

Faculty Development Programme on “ Structural Equation Modelling”

28.11.2020

02.12.2020

Sharda University, New Delhi in association with IIM-A

Participant

43

National Seminar on Business and Social Sciences

16.02.2019

 

IIPM, Kansbahal, Odisha

Participant

44

U.G.C sponsored Refresher course in Business Administration & Commerce

21.02.2017

13.03.2017

UGC-HRD Center, Utkal University

Participant

45

National Seminar on Emerging Communication Challenges in Corporates & Public Service Organizations

16.01.2016

16.01.2016

Bharatiya Vidya Bhavan, Bhubaneswar

Participant

46

Seminar on Cyber Security and Laws

07. 03. 2015

07. 03. 2015

NLSIU, Bengaluru in association with SOA National Institute of Law Bhubaneswar, Odisha

Participant

47

Faculty Development Programme on Case Writing

11th June, 2013

12th June, 2013

IBCS, Siksha O Anusandhan University, Bhubaneswar, India

Participant

48

Faculty Development Programme on Personal Effectiveness through Self-Awareness and Innovation

10th April, 2009

11th April, 2009

IBCS, Siksha O Anusandhan University, Bhubaneswar, India

Participant

49

Excellence in Research and Education Conference, (EREC)

01.05.2009

04.05,2009

Indian Institute of Management, Indore

Participant

50

AICTE sponsored Faculty Development Programme on Research Methodology & Computer Application

7th September 2009

13th September 2009

ASBM- Bhubaneswar

Participant

51

National Seminar on Knowledge Management: Capturing and Structuring for a High Performance Enterprise

20.02.2008

22.02.2008

Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar

Participant

52

Workshop on Recent Advances in Research Methodology and Data Analytical Tools

14.02. 2008

15.02.2008

AIMA, New Delhi

Participant

53

U.G.C sponsored Refresher course in Commerce & Management

1st September , 2006

21st  September, 2006

Academic Staff College, Utkal University

Participant

54

Workshop on Systems Approach to Project Management

20.02.2005

20.02.2005

Project Management Institute Peart City Chapter, Hyderabad, India

Participant

55

Faculty Development Programme in Management

4th October, 2004

29th January, 2005

 IIM Ahmedadbad

Participant

56

Faculty Development Programme on System Management

24th March, 2003

4th April, 2003

Indian Institute of Social Welfare & Business Management, Kolkata

Participant

57

Faculty Development Programme on Motivation

28th April, 2002

29th April, 2002

Technical Teachers’ Training Institute, Kolkata

Participant

58

Faculty Development Programme on Research Methodology

14th  June, 2001

18th June, 2001

Indian Institute of Management, Indore

Participant

59

International Seminar on “ Multi-disciplinary Applications in Knowledge Economy (MAKE)” , sponsored by ICSSR (MHRD)

29th December, 2017

30th December, 2017

Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar

Convener

60

MDP on Customer Relationship Management, for IOCL employees

3rd December, 2013

4th December, 2013

Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar

Coordinator & Resource person

61

FDP on “Empirical Research Methods & SPSS”

27th July, 2013

28th July, 2013

Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar

Coordinator & Resource person

62

Workshop on Curriculum Development in Management

30th June, 2010

30th June, 2010

Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar

Coordinator

63

FDP on “Business Research: Advanced Tools & Techniques”

16.01.2010

17.01.2010

Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar

Coordinator & Resource person

64

MDP on Emerging Issues & Challenges of Service Sector in India

06.02.2009

07.02.2009

Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar

Coordinator

65

Two – day Workshop on Research Methodology

25.06.05

26.06.05

Institute of Business & Computer Studies, Affiliated to BPUT, Rourkela

Coordinator & Resource person